Every touchpoint is an opportunity to define your business and connect with your audience. Make the most of every impression.
About
Barefoot Marketing & Communications is a Sydney based consultancy focused on helping businesses strategically engage customers where and when it matters most. Our team of fractional marketing and communication experts enable your brand or agency to scale up or down as needed, delivering results based on your unique business objectives.
Grounded by the idea that doing great work can also be great fun, we keep it simple and get sh*t done, so we can spend more of our time barefoot on the sand, watching the waves go by.
Fractional Marketing & Communications
We partner with brands and agencies to deliver the marketing leadership, strategy and operational support required to meet and exceed your business needs. Whether you’re scaling up or down, working on a specific project or determining how to right size your team, we have a bench of expert consultants that specialise in working well with ambiguity to help shape positive outcomes.
Content
Our approach begins with understanding your desired outcomes, then determining the next best action. We’re experienced in short and long-form content including: thought leadership, blog posts, case studies, social media content, interview/pod preparation, press announcements, product launches, award submissions and more.
Project & Campaign Management
Staying organised amidst the chaos is our speciality. We manage your internal stakeholders and collaborate with external agencies and partners, ensuring your marketing initiatives are delivered on time and within budgets.
We bring your brand to life with experiential design and events. From concept to sourcing to content and activations, we specialise in creating experiences that last a lifetime. Specialisations include B2B workshops, roundtables, summits and conferences, as well as live installations for B2C and the metaverse.
Events
GTM / Integrated Strategy
Uncover what your customers truly value and position your brand with outcome-focused messaging that resonates. Connect your marketing initiatives to your business objectives with an integrated marketing strategy that delivers results. We help define the narrative that guides every touchpoint, ensuring a holistic experience no matter where your audience is engaged.
Elyssa Guren
Principal Consultant
A considered relationship architect, my passion is to nurture human-centred and intelligent experiences that inspire curiosity, elevate brand awareness and drive business loyalty and lifetime value.
My career in marketing and communications has traversed understanding and influencing B2B and B2C customer journeys in both digital and offline worlds. With 20+ years experience, I enjoy creating brand consistency and exceptional human-led engagements through holistic, integrated marketing strategy, project management, content creation, end-to-end marketing and experiential design.
Industries served include: Blockchain, gaming, SaaS, customer experience, cloud technology platforms, martech / adtech, business intelligence software, professional services, hospitality and property development. References available on request.